Autodesk’s Inventor Ad Campaign – Smart or Stupid?

The CAD press is at SolidWorks World in New Orleans. Today the CAD press is posting articles and images of Autodesk’s Inventor ad campaign in New Orleans. Bloggers and readers are commenting on Autodesk’s stupidity on having such an ad campaign. What they do not seem to realise is that they are part of the ad campaign. The Inventor ads can be seen only to people going to the SolidWorks conference, but now thanks to the CAD press they are now visible to people all over the world, which is exactly the whole point of this seemingly stupid excercise.

Sitting in India, I am reading about SolidWorks World and looking at the number of Inventor users.