Bloggers And Press – Same Difference

SolidWorks sees very little difference between bloggers and traditional press. This was stated by Matt West in my interview with him at SolidWorks World 2010. While referring to bloggers this particular statement made my Matt was quite telling: “It is not surprising that users want to read stuff written by people that they can relate to.

Last year at COFES 2009, I was the only one with the title “Blogger”. This year Oleg Shilovitsky of the Daily PLM Think Tank blog has joined me according to the list of Key Participants for COFES 2010. Today I received an invitation to attend the Autodesk Manufacturing Tech Day on April 7-8 at Lake Oswego, Oregon. Not sure, but I am told that last year only the traditional press were invited for this event.

Looks like bloggers have finally “evolved” from this. Randall Newton still hopes that bloggers have forgiven him for that satrical post.

  • I never considered myself as a “press”. When I started Daily PLM Think Tank (http://plmtwine.com) 1.5 years ago, the core idea was to fill a gap in online discussion around PLM. I have to say that since then my PLM folder in RSS reader and twitter filled up. So, I think, we are moving in the right direction. It doesn’t really matter how to call it – press, blog… Best, Oleg

  • What's the difference? Who's referring to themselves as the traditional press these days? Is that a reference to the amount of time they've been doing it? I'm really not clear on that at all.

    Randall, Roopinder and Ralph seem to hold themselves up as the “traditional press”.. somehow differentiated from the blogging community.. Somehow and often offended when young punks like you step on 'their industry'.

    Traditional? Umm. They're bloggers, like you. Like me. Look up the definition of the press. “the journalists and photographers who work for newspapers and magazines”. Ralph occasionally gets something into Design Engineering – I've not seen anything 'printed' by Roopinder or Randall in years.

    So let's just drop the press vs the bloggers bullshit and just get on with it eh? enough web-space has been wasted on this subject already.

    People write about things they know about. Or in some cases, 'think' they know about. the delivery mechanism doesn't really matter, does it? What they're called, what they do, doesn't really matter. Does it? As long as people find value in it.

    Deano. Out.

  • Al: “Is that a reference to the amount of time they've been doing it?”

    To an extent, I think it is. We all know the view the “traditional press” held of bloggers when they first appeared on the scene years ago.

    You are absolutely right. It does not matter whether you know to pull out perfect prose from your ass. What matters is whether readers find value in whatever it is that you write in whatever medium that you choose to do it in. That's why I found Matt West's view on readers wanting to read stuff from people that they could relate to quite interesting. Because I share that view as well. And that's precisely why I am trying to get end users to contribute to this blog as well.

  • Brian Hall

    One of the subsctiptions I hold is to, what might be labeled as a “traditional press” outfit, called “Inventor Connections.” I must say, Deelip, I get more out of reading one of your blog posts than all the articles they post. I enjoy perusing some of their stuff, but it seems to be ad-driven instead of experience driven.

    I think there is a stigma of poor writing skills that bloggers have been associated with which has lent itself to hurting the blogger cause. I believe this stigma came from the early days of blogging where there was a plethora of bloggers with less than stellar communication skills. There still is some of that out there, but the more professional bloggers, such as yourself, have risen to the top and now have the respect of much of the “traditional press” community. That, and a larger following than those bloggers whose communication skills are that of an 8 year old who sends a lot of text messages.

    I think the other issue is that some bloggers seem to be emotionally involved to the extent that it clouds their rational thinking skills. Even when you get emotionall fired up, Deelip, you still present a well thought out, rational argument for your point(s). Whether I agree with them or not, it always makes me think, which makes it an engaging blog to read and that is what consumers like.

  • Brian,

    Good to know that you enjoy this blog.

    I agree with you. Language may be an issue with some bloggers. We have not been trained to write Shakespeare stuff. But then the consumers of our content are not expecting it either. If they get the general message with all the relevant details, I would consider it a job well done.

  • Al: “Offended”? Not at all. I am thrilled to see new reporting talent entering the CAD, and to read that it has a more aggressive tone than us old guard.

    OTOH, Deelip makes a false distinction between bloggers and journalists, since many of us journalists are also bloggers.

    Instead, I would make the distinction between experienced (who tend to be journalists and bloggers) and inexperienced (tend to be bloggers only and are still puzzling their way through issues, like how to deal with free trips and products, advertising, and just where the line is).

  • Kevin Quigley

    The most important thing is content. Whether that content is a technical in depth feature or informed comment is irrelevant providing the reader finds value in the content.

    I read several blogs and participate in some forums for those reasons. As soon as the content starts to tail off I move on.

  • What about the line between writing about technology products.. and selling them? then claiming journalistic independence?

    Come on Ralph, you HAVE to have an opinion on that mate?

  • Ralf, I do not mean to offend you but I found your post funny. Your distinction is false too 🙂 Do you think only those who are “journalists and bloggers” are experienced with no possibility of having “unexperienced journalist and blogger” or experienced “only blogger”? anyway,I guess people look for good useful information in an understandable language without worrying about whether the person is a blogger or journalist or blogger and journalist. Frankly I find more useful information on the blogs than journals.

  • Deelip,

    I think people are interested in news and content that runs that gamut from industry-level to feature-level. The great thing about the evolution of non-professional journalism is that there are more viewpoints available than ever, and it's almost completely additive. In other words, I don't think an end user writing about his CAD program of choice isn't putting any professional journalists out of work. It's just another voice.

    For many of our customers, the opinions of a reliable end user are just as important as the views of an industry veteran with decades of experience. They're just important at different points in the customer's life.

  • True. Bloggers are not replacing the traditional media. My only point was that they have evolved and will continue to evolve. They are no longer discounted like they were before.