News Alert – GrafiCalc Standard for $99

GEOMATE is offering GraphiCalc Standard 2010 at $99 till 30th April 2010 (list price is $229). Europeans will need to shell out €99 ($133). I am badly in need of someone who can give me common sense explanation as to why that needs to happen. Because by that logic, we in India would need to pay 99 Indian Rupees ($2.19) and the Vietnamese would get it for free – half a cent, to be precise.

For those who don’t know what GraphiCalc does here is a small example.

Given two intersecting circles A and B, what is the radius of circle A so that the area of intersection of the two circles is equal to half the area of circle B? This video shows how to find the solution in GraphiCalc.

Further reading: Case study “Taking the ‘Error’ out of Trial and Error

  • ffelix

    Almost every CAD software reseller here in Europe has his own bunch of arguments to try to justify his higher prices .
    When I point out the U.S. (promotional thus 2,5x deeper) price: “we cannot give you any discount, because our margin is already really low”.
    The worst ist the fact that most software editors are blocking european customers who want to bypass the higher prices by buying directly an U.S version on the U.S. website (Store frontpage: “Please contact your local reseller”)…

  • Kevin Quigley

    Yes this thing really pisses me off big time. There is no valid reason these days for having a dollars=euros=pounds price. Orders can be placed online. Apps like Graphicalc are I suspect just bought anyway. To my simple mind if I want an app, I buy it online, with no human intervention I do not need a dealer network, so why charge more? Pricing for software via internet delivery should be one price plus local tax variations. Standard shopfront /credit card systems can handle all this automatically. No excuses.

    • Shyamalroy

      Kevin I took your opinion 50/50.

      Bad News: Eval version sucked the way I thought it would (90% had not installed it in the 1st month after download).

      Good News: All our products have the same price worldwide.

      Many thanks for your guidance.

  • danlanigan


    Solid Edge has goal seek and sketch area creation tools that allow this same problem to be solved from within the sketch. Graphicalc is probably more flexible, but there is not much that cannot be achieved from within SE using a combination of these tools (goal seek and area) and the variable table. Just thought this was inlign with Al Dean's comment that you have been mentioning a bit lately:

    “My point is that there are a huge range of tools out there that never get seen, never get looked at in any ‘depth’.”

  • First, I am a proponent of same price worldwide for downloadable software.

    Our exception is for two reasons:

    1. Our price includes centralized technical support (web meeting, phone, whetever required) that costs us more for Europe/UK based customers.

    2. In Europe our products are sold by resellers who have basic business costs that are higher than USA. Actually there is 1:1 parity – Pint of Beer Costs $4 in USA, 4 Euros in France and 4 Pounds in UK or therabouts. Beer is beer but establishment costs are higher.

    Regarding Goal Seek, I do not beleive you can backsolve to satisfy a shape or position based design goal in Solidedge. For example I do not beleive you can backsolve the geometry of an arbitrary shape to locate the centroid of the shape at a stipulated distance from the edge or, You can not also Goal Seek the length of a link to satisfy the desired behavior of a 4-bar mechanism in SolidEdge.

    We have looked at this carefully and beleive that SolidEdge Goalseek delivers about 10% of GrafiCalc Goal Seek capabilities. On the other hand GrafiCalc Goalseek delivers as much as 95% of the power available in PTC BMX (Behavioral Modeling Extension) when solving 2D problems.

    I would like to be corrected if I am wrong.

  • Shyamal,

    FYI, a pint of beer in India costs less than $1. Your logic should work worldwide, right?

  • Deelip consider drinking better beer – I know it is available in India! just kidding.

    You are right – my logic does not work worldwide. In our case it only works for US/Europe/UK/Japan/Korea – our primary markets where 95% of new “design starts” occur.

  • Kevin Quigley

    £4 for a pint of beer in the UK!!! Where are you drinking? A tourist trap in Central London? £2.50 here.

    But getting to the point about UK pricing (and I am not just having a go at Graphicalc here but all software vendors with the same policy), technical support is centralised so why does it cost more in any one locality? Web meetings and VOIP calls means same cost anywhere. The only difference is time and possible out of office hours extra costs for staffing, but on that basis USA should be the most expensive if the support is done from a low cost location like India or Eastern Europe.

    I have never understood the so called higher costs of running reseller businesses in the UK/Europe compared to the USA. I really don't buy that.

    What if I don't want or need reseller support? What if I just want to buy and use the software, and pay for upgrades? Why should I pay way over the odds to support a dealer network that offers little in return? I can understand it to some extent for high value apps like SolidWorks where the complexity of the installation might require support, but for utility products there is simply no need. These products are sold on ease of use and defined functionality that should just work. If it requires reams of manuals and training then it won't get used. So no I don't buy into the need for a dealer margin for these types of products.

    Beer might be beer, but if I want a cheap pint of the same I can go to the supermarket and buy a bottle.

  • Deelip, I am a bit disappointed that you mixed the pricing issues in our announcement that is sidetracking. I whole-heartedly agree with you that worldwide prices for software needs better rationalization. But that could be discussed as an item by itself.

    I would really like to see comments on GrafiCalc technology that our users and we believe is the first major change in design methodology since the Romans built the aqueducts.

  • Shyamal,

    To be fair, this particular announcement was mainly about price as suggested by the title of your own press release. So I am not surprised that people are talking about exactly that – price.

    In fact, I thought you would be happy that I included a video of your product in this blog post. I have posted a few of these “News Alert” posts recently and yours is the only one that received product coverage apart from the price coverage.

  • By your logic, 95% of all the things around me, not designed by God, should have be designed in US/Europe/Japan/Korea. Boss, I must tell you, you are sadly mistaken.

    95% of your customers maybe in these countries. But 95% off “design starts” does not occur there. I don't know the number but sitting here in India, it certainly does not look like 95% to me.

    Oh! And I drink only the best beers, Indian and imported. And they are all priced under a dollar.

  • Shyamal – if you've got centralised support, then it should cost the same wherever your customer is, as Kevin said. If not, you need a better price plan for your mobile phone mate. Give t-mobile a ring.

  • Kevin Quigley

    Wow! That's a big claim! Now I could swear that while I was at University we used to do FEA using iterative goal seek techniques – manually – and we certainly used graphical techniques for defining parameters etc. then pulling off relevant data – which is I presume the change in design methodology you mean? But it was not even new then. These techniques have been around for centuries. All that has moved on since Roman times has been the knowledge of materials, and mathematics that define the physical world as we know it.

    I have to say that GraphiCalc's problem is that the interface is very Windows 3 and that it has been around a long time with no real change or penetration into the more mainstream market. The dealers are obviously not doing a great job of promoting it….

  • Kevin

    “windows 3.”

    I've discussed this with Shyamal many times as I feel the same. It's a good tool, but it doesn't look the part. And the usual line I've had back is “engineers don't care about user interface” which is frankly, bullshit.


  • Al since you are used to evaluating CAD packages where one needs an electron powered microsocope these days to see the differences – you dwell on user interfaces as a major issue. Nothing wrong with that. (Hope “bullshit” is a good word in English because normally you are a polite person!!)

    What I stand on is engineers want to get the job done and not worry about fancy interfaces. When a world class customer calls and tells us that they have been able to replace 15 worksheets worth of spreadsheet calculations with 1 GrafiCalc function model they do not give a hoot about the user interface as long as the job is done.

    I am happy that our customer base is in 5 digits now and increasing every day and we have not blown millions of investment dollars and stayed focused on the primary problem -the “build-test-fix” disease that is preventing users from developing higher quality products in less time.

    With GrafiCalc Standard 2010 at $99 we will make sure it is on every “smart” engineer's desktop and I will bet you a beer that it will not be stopped becuase of the User Interface.

    As for pricing some of you are smoking stuff soon to be legal in California and living in a dreamland. As long as any product is also sold by local resellers in any country the price will reflect local costs. “Imagine there were no resellers” would be a lyric in a John Lennon song.

    Al. have a safe trip to COFES – looking forward to see you there.

  • Kevin until now engineers have used two separate tools for solving design challeneges – one to define geometry the other for performing calculations.

    Like you mentioned – relevant data is pulled off from the geometry capture tool and then used in the analystical tool for performing calculations.

    Since the Romans, this has been a disconnected error-prone tedious process that inhibited innovation.

    With GrafiCalc users can bi-directionally associate geometry and calculations in a single worksheet so change in one updates the other automatically.

    To better understand GrafiCalc, imagine if you had a sketcher built within Excel that the calculations could drive the geometyry and the geometry change would update the calculations – in the same worksheet.

    The sketcher technology in GrafiCalc is unique becuase it incorporates a matrix based constraint manager that can automatically resolve circularities and maintains a flat performance regardless of the number of constraints.

    The graphical calculation technology offers 88 geometry-associative built-in calculation functions that eliminate trig, arithmetic, and equation solving.

    The Goal Seek capability allows users to backsolve any design design challenge that benefits from optimization against any calculated or measured shape, position, and fit criteria.

    Plus GrafiCalc can be used standalone as well as a companion to Excel and all CAD applications.

    Now that we have acheived the power that we needed in the software we are investing in user interface issues.

    I believe an Indy 500 race car driver does not complain that the car has no GPS!

  • Shyamal

    I think you're wrong about the interface dismissal that we've discussed over the years. you're comparing two different things. Existing customers and potential new customers. There's a generation of smart, intelligent engineers and designers that are tech savvy and have much higher expectations in terms of user experience – and yes, that comes down to how a tool looks just as much as what it actually does. You quote that your user base is now in the 5 digit territory. at the most, thats 99,999 potential users. Why restrict it to that? surely you'd be better of trying to address a much larger market..

    You can get a job done in a miserable looking drag office, but I think you'll find its proven that people are more productive in a clean, efficient and modern environment. If you do want to put GraphiCalc on every engineer's desktop, then you need to address both.


  • Al do not misunderstand me – I do agree wholeheartedly with your views. Its a question of priority.

    As you know we do not have any outside investors in our comapnay and everything is done on our dime. I allocated higher priority to get the technology done first becuase it is not trivial.

    Phil Villers founder Computervision tried to do this with Cognition and Jon Hirschtick attempted this with DesignView but for some reaon or other it did not work out for them.

    We have been doggedly working to understand the technology and market issues because pre-modeling simulation is an area that is left out by all major CAD vendors. Only recently I see Ansys+SpaceClaim addressing the area and that is powerful.

    Now having achieved the critial balance between technology and price, we are working on the user sensitive features. I am confident you will be pleased with GrafiCalc 2011.

    By the way, the 5 digit number represents numbr of companies who are already using GrafiCalc. The available market for Graficalc is over 3 million engineers who use spreadsheets, hand-held calculators, and mathematical software to solve geometry dependent design challenges.

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