Thoughts on Subscription

In todays upFront.eZine newsletter, Ralph Grabowski mentions a reader who wrote this to him regarding AutoCAD 2008:

“Amazingly my company is going to go to 2008. They have been on subscription, but only running 2005. No one bothered to install 2006 or 2007 even though they paid all of that money for subscription.”

This company is either too rich or too stupid or both. Or this may be a perfect example of how Autodesk’s carefully crafted subscription policy works for them.

There are people like us who go out of our way to ensure that our customers spend wisely. And then there are people like these who make me wonder whether it is worth taking all that trouble.