Adobe’s PDF is well on its way to officially becoming an ISO standard. The ISO ballot for PDF 1.7 was passed by a vote of 13 to 1. France was the lone country that voted against it.
Adobe is supposed to have converted the PDF 1.7 Reference into an ISO Draft by removing all Adobe and Acrobat specific information. Once PDF becomes an ISO standard, Adobe will be just one of many implementors of that standard. Adobe expects to participate on the ISO committees determining changes that should be included in a revised standard.
I know of some companies that use the word “standard” a lot and could learn a thing or two from this.