This press release from Siemens PLM announcing that the company has been awarded the 2010 Frost & Sullivan Award for Market Leadership in India peaked my interest for two reasons. Firstly because according to Frost & Sullivan Siemens PLM captured more market share than all its PLM competitors in India. And secondly because the name Solid Edge was not mentioned anywhere in the press release. Instead it was hidden in something called Velocity Series. Way to go Siemens PLM. Yes, that’s precisely the kind of branding neglect that Solid Edge needs.
In a post titled “Solid Edge And Velocity Series” that I published in July this year I wrote, “I am told that certain things have changed at Siemens and that I should expect to see Solid Edge to be featured more prominently”. Bullshit!