I always wanted to know how big companies come up with big terms like “Synchronous Technology”, “Procedural Features” and “Digital Product Design”. I guess you already know I am referring to yesterday’s news from Siemens PLM Solutions. Do they get all their marketing wizards in a room and brainstorm on the best sounding term? I guess so. Especially since a lot of money goes into marketing and branding these terms. I guess I will never know how “Synchronous Technology” came about, but I think we may get a clue as to “when” this term was coined.
As it turns out, synchronoustechnology.com was registered by Siemens PLM Software (UK) on 31-Mar-2008. Hey, that’s only three weeks ago.