DSCC 2010 – Day 2

Day 2 of DSCC 2010 started out with IBM’s John Holz, North American Alliance Executive for Dassault Systemes, explaining what IBM was doing in the field of PLM. John said, “After we moved our entire sales force to Dassault Systemes people started thinking that we were getting out of the PLM business. Nothing is further than the truth.” He used this slide to explain what IBM’s Global Services division offers in terms of helping companies implement PLM.

Maybe its just me. But I didn’t quite understand exactly the kind of involvement that IBM has with PLM. I get the consultancy part of what IBM does. But an example or two of what IBM has done in the recent past would have been nice. I found the presentation to be a bit vague.

Stephane Declee, DS’s VP of Industry, spoke about cloud computing and the initiatives being built around the technology. Among other things he spoke about the DS initiative to create a V6 PLM Hub for the aviation OEM’s and their suppliers so that they could collaborate in a better way.

DSCC is not a user conference. The audience is mainly executives and senior management of DS customers. As a result a lot of the general session presentations were mostly about ENOVIA and PLM in general. I guess this is because that is what the executives understand or are involved with. In fact yesterday, if CATIA was mentioned it was in context of PLM. And I don’t believe anyone ever mentioned SIMULIA, DELMIA and SolidWorks.

That changed today. Bruno Delahaye, VP ENOVIA Market Strategy, spoke about “Delivering the Dream” in which he played a video where he asked all the CEO’s of the different DS brands to talk about their dreams.

Thereafter he was joined on stage by three other DS employees who recreated a customer story of how a company called Noomeo employed the DS brands to design, analyze, manufacture one of their products, a hand held scanner.

Later Bruno called the DS brand CEO’s and executives on stage and asked them to speak about their brands.

This is what Jeff Ray had to say about SolidWorks.