Creo Launch In The Middle East

Today was the official launch of Creo in the Middle East. I am here in Dubai to attend a two day event organized by WorkLogix Middle East.

WorkLogix ME is the exclusive reseller of Creo, Windchill and MathCAD in the United Arab Emirates. The company is based in Dubai and has offices in other parts of United Arab Emirates, Saudi Arabia, Qatar, Kuwait and India. The company has three divisions: Engineeering, Machines and Audio Visual. The PTC products fall under the Engineering division.

Apart from selling and supporting PTC products, WorkLogix also offers training. They claim to do it a bit differently. They offer normal classroom syllabus type of training. But they also offer training by letting customers get their current projects to the training sessions. WorkLogix uses these live projects instead of standard training syllabus. The result is that users get work done while being trained. Training is offered at The WorkLogix training center or at the customer’s premises.

Josep Ortega PTC’s Channel Manager responsible for the Middle East spoke about PTC’s Product Development System (PDS) and introduced Creo to the audience of around 90 people.

He mentioned that during customer visits he was constantly being asked, “Why did PTC change the name of Pro/ENGINEER?” His reply was to say that Creo is not Pro/ENGINEER Wildfire 6. It is a completely new platform based on the Pro/ENGINEER technology that solves a number of customers problems. He made some pretty interesting statements which I tweeted out.

We are getting the message that every other CAD vendor is trying to copy Creo“.

Creo unlocks people from overpriced CAD seats like CATIA that over serve their users.

To which I got equally interesting comments from my followers.

@ralphg: “That ‘every CAD vendor trying to copy Creo’ message must be from outer space. Can’t think of any other source.

@kellings: “Did @PTC just call another cad vendor over priced? Hahahahahaha. That’s funny.

Later Arun M. L., Business Development Manager for MathCAD in India, gave a presentation on MathCAD. I found this particular slide interesting for a couple of reasons. Firstly because it explains the essence and purpose of MathCAD in a simple and elegant way.

Click to enlarge

And secondly because PTC employees are still blissfully using the name “Pro/ENGINEER” almost a year after the company replaced it with “Creo” and “Creo Elements/Whatever”

Later an AE from WorkLogix wowed the audience with all the new stuff in Creo. There was a loud applause when Flexible Modeling was demonstrated.

According to the agenda tomorrow there will be a focus on Windchill and MathCAD.

Disclosure: WorkLogix ME paid for my flight ticket, hotel and visa