Yet Another Trademark Infringement Law Suit

Cisco is suing Apple over the iPhone name. Although this fight seems to have more grey areas when compared to the Autodesk – ODA law suit, I just can’t help but wonder whether these people seem to like litigation.

Apparently, Apple requested Cisco for permission to use their trademark and was turned down. So they went ahead and use the trademark anyways. I am no trademark expert, but common sense tells me that litigating an issue such as this one, which can go either way, is asking for trouble. Even if Apple wins, it will have a hard time protecting the iPhone name from other competitors in the future as their arguments in this case will come back to haunt them later.

Come on, how difficult is it to create a name? Just because they have an “iPod” do they have to call everything else they make “iSomething”?