The Autodesk Cloud Strategy

This evening I spent some time talking to Andrew Anagnost, Autodesk VP of Suites, Web Services and Subscription and Noah Cole from PR about Autodesk’s strategy for the cloud. Andrew wanted to let me know about where Autodesk is today with cloud computing and where it is headed.

For quite some time now Autodesk has been releasing some cool cloud based technologies on Autodesk Labs. This September they put them all together into one basket and called it Autodesk Cloud.

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Andrew wanted make it clear that Autodesk is not trying to replace desktop applications and move everything to the cloud. Instead Autodesk’s cloud strategy is to use the cloud for what it is good for. The desktop versions of the applications will always be available for whoever wants to use them. Andrew believes that in three years Autodesk will have online versions of all its major applications. They already have a online version of AutoCAD LT running today.

I asked Andrew about the geographic limitation of the AutoCAD LT online trial. I can’t run the online trial from here in India. He replied that currently they were using Amazon servers in the US and Singapore. But pretty soon the Autodesk Cloud is going to spread world wide and the geographical limitation is going to go away.

Free Autodesk Cloud accounts come with 1 GB of storage space. Whereas customers on subscription get 3 GB of space, although Andrew admitted that Autodesk is not actually enforcing the 3GB limit since they are looking to see how users use the services. The slide below shows how the Autodesk Cloud capabilities are spread out.

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Sharing, viewing and DWG editing (basic) are free for everyone. Then depending on what suite you purchase you get a specific number of cloud units of capabilities related to your suite. A cloud unit is something that Autodesk uses to quantify cloud computing resources. For example, a rendering equals two cloud units. An optimization equals five. According to Andrew, Autodesk has set it up in a such a way that 80% of users will not cross the limits. The other 20% will be heavy users and will need to pay extra for more cloud units. So by Autodesk’s estimates the Autodesk Cloud will come free for 80% of subscription customers as a value addition.

I asked, “So is Autodesk is looking at the cloud as a revenue source or just a value addition“. Andrew replied, “This is a definitely a revenue source. As time passes customers will start using cloud applications more. I see a time when a customer buys a software product and he gets a desktop version and a cloud version. And he is free to use either of them as he pleases, depending on what he is trying to do.”

According to Andrew, the most popular Autodesk Cloud application is rendering.

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Next comes Autodesk Inventor Optimization.

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This stuff is not experimental anymore“, Andrew asserted. “People are using these cloud applications in real projects“.

Autodesk uses Amazon Web Services and Citrix for their cloud infrastructure. Andrew was particularly pleased with the server side encryption that Amazon recently added. “This adds a another level of security for our customer’s data“, he said.

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  • Jack

    “I see a time when a customer buys a software product and he gets a desktop version and a cloud version.”
    Autodesk will try to move the customers to the cloud.

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  • Rohit Biddappa

    Deelip, Autodesk just announced their 360 Cloud based PLM solution. I find this interesting as many years back Carl Bass had stated that PLM is relevant to only three companies in the world: PTC, Siemens PLM and Dassault. It will be interesting to see hpow this new solution does in the market.

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  • Jay

    It is good that Autodesk has finally acknowledged the importance of PLM and is launching the solution on a futuristic platform. It is understandable that Autodesk is otherwise taking a very conservative / cautious approach towards Cloud. Following strategic reasons come to mind:

    1) The practical solution for a CAD company is to offer a Private cloud at least in the short term until the authentication, security, data storage and Cloud access  issues of the Cloud are sorted out and customers become comfortable with the idea that their data resides outside of walls of their server room.  But porting applications to a private cloud does not offer an attractive ROI to Autodesk at this point. 

    2) The public cloud platforms are not yet stable. There are a lot of uncertainties about the true form the Cloud Computing technology would take in next few years. e.g. Amazon Cluster is only available in Northern Virginia (US East Coast). So, if a cloud solution wants to take advantage of HPC the data would have to first transferred to a specific location where it could be processed. Major advantages of HPC would get nullified due to the data transfer costs.

    3) Considering that Google is a potential competitor and  Microsoft Azure is too uncertain at this time, the only public cloud plausible for Autodesk is Amazon EC2. And porting and existing application to EC2 would require enormous investment with very little guarantee for returns considering the hesitation of customers to invest in new technology and work-flows due to economic uncertainties…

    and many more reasons…….

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  • Amirtharaj

    long time back this blog bitch about SolidWorks cloud concept. Now the same blog talks great about autodesk blog……

    • Amirtharaj

      its not autodesk blog its autodesk cloud..